Wednesday, September 19, 2007

Why are negative keywords so important

Almost all PPC engines allow you to specify keyword match types like broad, exact, phrase and often forgotten negative keyword matching (or un-matching!). The negative keyword is given there for a reason and I predict that hardly 10% of the PPC population may be actually using it and saving a little fortune.
I have been recently managing a relatively large PPC account for a merchant and I am really shocked to see that there is literally not a single negative keyword in addition to the unorganized campaigns. Now, the offers that this merchant is managing has a lot of tire-kickers who look for free alternative and aren't going to give a damn if it costs anything.
Come on people, negative keywords can save you a hell lot of money if you start using it now. Don't wait another second...go NOW and add some irrelevant negative keywords.

**If you need any help setting up your campaign professionally you can contact me at dewdropsem [at]**

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