Almost all PPC engines allow you to specify keyword match types like broad, exact, phrase and often forgotten negative keyword matching (or un-matching!). The negative keyword is given there for a reason and I predict that hardly 10% of the PPC population may be actually using it and saving a little fortune.
I have been recently managing a relatively large PPC account for a merchant and I am really shocked to see that there is literally not a single negative keyword in addition to the unorganized campaigns. Now, the offers that this merchant is managing has a lot of tire-kickers who look for free alternative and aren't going to give a damn if it costs anything.
Come on people, negative keywords can save you a hell lot of money if you start using it now. Don't wait another second...go NOW and add some irrelevant negative keywords.
**If you need any help setting up your campaign professionally you can contact me at dewdropsem [at] gmail.com**
Wednesday, September 19, 2007
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