Sunday, September 9, 2007

Google AdWords and SEM

Google AdWords has always been a hot topic among Internet marketers and there's no doubt why it shouldn't be. Google has worked heavily on making AdWords more accessible to individuals and small businesses.
Although there is much more stuff about AdWords I'd still like to emphasize about why AdWords will work for you and how can you use it.
  • AdWord can help you reach out to your target market in as little as 5 minutes.
  • Pay only when people take a voluntary action i.e. click through to your site.
  • Track Results - Track people who buy your services or sign up for your newsletter.
  • See what keywords people use to reach you.
Although well-documented and executed, AdWords has a steep learning curve and with the speed that Google changes the algorithms that rank the ads you've to keep yourself updated with the latest info or you may lose your pants by the next time you log into your AdWords account. For the same reason I've started this blog so that I can write about what I learn on my journey.

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